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David Pogue is unabashedly positive about the converged calling plan offered by T-Mobile: The service was announced a week ago, and an all-iPhone, all-the-time period, it was hard for them to get coverage. That might have been intentional. They didn’t steal any of AT&T’s thunder, but their offering has quietly gotten a lot of positive reviews. Where AT&T’s iPhone plan is incrementally more expensive through the data service on top of voice, T-Mobile service will likely reduce people’s phone bills by allowing them to drop their minutes’ plan and drop a homeline. This saves T-Mobile money, too, by routing more calls over a cheaper transport, gaining more customers, and reducing churn. Cell carriers spent hundreds of dollars per customer to acquire them or to keep them.
Pogue finds the whole package terrific. He’s not a big fan of the initial phones or their battery life, but he knows that there will be better phones in the future. He’s enthusiastic about the non-zero-sum-game aspect, however, in which both customers and the carrier reduce expenses.
Posted by Glennf at July 4, 2007 2:56 PM